One of the few projects I’ve been working on is Students Uncovered – a cross between an information site for all and a student portal with student related news, questions and more. The site has plenty of useful information for both students and non-students, including nightclub reviews and accommodation advice, as well as photo galleries and funny media.
I managed to find a fantastic wordpress theme to use that is very adaptable and integrated both pay-per-click (PPC) and pay-per-lead (PPL) adverts with two good companies, Media Jump and Tradedoubler.
I’ve mentioned Media Jump before – they are a small UK company and an alternative to Adsense. I managed to earn about $10 per day with them through my tattoo network and this was through “double clicks” – a user would have to click on a link then click on a paid link. Imagine the possibilities if it was single clicks only!?!?
They’ve recently introduced a new system called “FastBox” that is single clicks, much similar to Adsense. I have a good relationship with Media Jump and was invited to try this system out. Although their system is not as advanced as Google Adsense, things are going well and hopefully they will continue that way. If you are interested in signing up with them, drop me an e-mail and I’ll introduce you to my account manager.
Tradedoubler is an affiliate company who provide a marketplace for large organisations such as the Natwest bank. I decided to opt for PPL programs, specifically credit cards as many students are looking for 0% interest offers. PPL basically means a user will click on one of my ads and submit a true application that will be processed. Regardless of the decision to offer or not offer a credit card, I will be paid. This model is good however with the credit crunch, people may be less inclined to attempt to borrow as they are being easily refused and each credit check reduces your credit score.
I intend to build some good backlinks to the internal pages of Students Uncovered and get them ranked, such as “Nightclubs in Edinburgh” and have a cool marketing plan to get the site known amongst the party hard undergraduates – offline marketing.
I have purchased t-shirts and rubber stamps with my logo (and web address!) on it and intend to send attrative photographers to nightclubs across the country, wearing my t-shirts and stamping people they photograph. If the students don’t remember the hot chick wearing the t-shirt the night before, they’ll certainly be reminded with a web address stamped on their arm in red ink!
What do you think of the idea and marketing plan?
Good luck with your persuits,
Khalid.