You don’t always need a keyword domain
Recently I’ve been concentrating on buying generic names, so if I want to sell pressure washers then I’ll try to buy pressurewasher.co.uk or the plural. This certainly helps from a branding perspective as well as giving you a boost in the SERPs when it comes to ranking for the keyword you are targetting.
However, you don’t always need to the keyword domain name to succeed. Famous examples, such as confused.com, utilise other easy-to-remember words to promote themselves, and just work that little bit harder at SEO to get it to rank.
Amy, my friend and business partner Rob’s girlfriend, has recently done this when reaching out to lovers of British Fashion with her fantastic blog Desirable.co.uk. Amy has been working hard to provide quality content covering a multiple areas within the fashion industry and although she isn’t number 1 for the term “British Fashion” (yet!), Amy’s site reaches in excess of 500 people per day and counting. And to add to the benefits of utilising a non-keyword domain, Amy is able to target a wide variety of topics without feeling her site is deviating from its description.
Having the keyword domain name certainly helps but can restrict your websites reach and content if you feel like it doesn’t fit in with the website’s name. So think outside the box and remember QUALITY CONTENT IS KING. Write informative, appealing articles, blog posts and such and in time people will notice.
Good luck with your pursuits,
Khalid.
Recently I managed to get my hands on PressureWasher.co.uk, a nice generic name with traffic. Since then I’ve been working hard to create a comparison website with plenty of unique content, complete with Amazon affiliate links and even a unique video!