September 29, 2008

By Khalid

Posted In

Business, News, Projects

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Confused…What’s My Next Step?

Recently I sent out two photographers to cover Freshers’ Week in Edinburgh and Glasgow. They successfully publicised StudentsUncovered.com, took hundreds of photo’s and built on the foundations of possible strong partnerships with local nightclubs.

I didn’t expect traffic to jump into the thousands but we are hitting over 100 unique visitors/day. This is a nice steady flow which I’ll look to build upon in due course. In addition to this offline marketing, I have distributed numerous articles to hundreds of article directories, allowing me to begin building on a strong position in the SERPs.

I understand I need to let the site mature and allow the content to rank, but I’m just not sure what my next step should be. I’ve thought about further offline marketing and having some promoters to capture student information for marketing purposes, e.g. stand outside nightclubs (with their permission) to capture e-mail addresses for marketing. I would then offer sponsored positions on these mail shots to clubs etc in a bid to generate some revenue. What do you think of this?

Do you have any other suggestions?

Good luck with your persuits,

Khalid.