This game is difficult as the conversion rates can be lower than Adsense (2%) click through rates so traffic is key i.e. a good natural ranking in the SERPs.

However, there are benefits to selling leads. Some markets, such as dental insurance and landlord insurance, can be profitable and when selling leads you are pretty much immune from invalid clicks that can result in account terminations, which regularly happens with Adsense accounts.

If you have the time, ability and confidence to take on the big boys in these areas and compete then it can be extremely profitable, with some lead purchasers paying up to £100 per valid lead!

Good luck with your persuits,

Khalid.

After shopping around I found managed to find a deal under £100 for the year which wasn’t too bad. It is one thing off my mind but it made me think of my personal situation. Nobody wants to think of the worst happening, but as I build my business and invest more and more, I am wondering whether or not to get life insurance.

Whilst I could sell a few domains/sites if I needed cash, I probably would end up losing as it would be a quick sale and it is not really a security. Although most insurance policies are worthless, life insurance is something I have thought about before but never gotten round to investigating.

There are plenty of life insurance choices, such as critical illness cover or term life insurance,but I’m not sure what to go for, or if I should even buy it.

Fellow entrepreneurs….have you got life insurance?

Good luck with your persuits,

Khalid.